海口期货配资

马蜂窝公布短内容渗透率同比去年上涨125%,直播业务增长强劲

JINRI,MAFENGWOLVYOUZAIQI“MEITIKAIFANGRI”ZHONGGONGBU,ZI2019NIANCHUJIAKUAIBUJUDUANNEIRONGYILAI,JIEZHIJINNIAN5YUE,MAFENGWODUANNEIRONGDESHENTOULVTONGBIQUNIANSHANGZHANG125%。

JINNIANYIQINGBAOFAHOU,YINXIANXIALVYOUYEWUJINSUODEYINGXIANG,ZHONGDUOLVYOUQIYEKAISHIJIARUZHIBODAJUN。MAFENGWOYETONGGUO“LVYOUZHIBO”ZAICIWANCHENGLENEIRONGSHENGTAIDEBUCHONGHESHENGJI,YUQIYEGAOGUANDAIHUOZHIBOBUTONG,MAFENGWOKUAISUDIJIANLILEZIJIDEZHIBOBIAOQIAN——HAOKANDEGONGLVESHIZHIBO。 

海口期货配资GENJUMAFENGWOGONGBUDESHUJUXIANSHI,JINNIAN3YUEZHIBOPINDAOSHANGXIANHOUYIKAIZHANJINWANCHANGZHIBO,5YUEZHIBOGUANKANRENCIHUANBI4YUESHANGZHANG96.2%,ZHIBOZONGGUANKANSHIZHANGHUANBI4YUESHANGZHANG180.5%。

“所有攻略都值得用视频重做一遍”

2019NIANCHUNJIEQIAN,ZAIDUANNEIRONGLINGYUSHENGENGYINIANHOU,MAFENGWOLVYOULIANHECHUANGSHIREN、CEOCHENGANGZHAOJIZHONGDUOYEWUBUMENTONGSHIXIANGSHULEZIJI配资公司 “SHIPINHUAGONGLVE”DESIKAO。“SUOYOUGONGLVEDOUZHIDEYONGSHIPINZHONGZUOYIBIAN”,ZHEISHITADEDONGCHA,YESHIMAFENGWO2020NIANDENEIRONGZHANLVE。

“MAFENGWODEDUANSHIPINSHOUXIANYAOYOUGONGLVEXING。”MAFENGWOLVYOUFUZONGCAIZHENGXUNZAIBENCI“MEITIKAIFANGRI”ZHONGSHUODAO。CONGTUWENNEIRONGDAODUANSHIPIN,ZAIDAOLVYOUZHIBO,MAFENGWOYIYIGUANZHIDENEIRONGHEXINJIUSHI“GONGLVE”,ZENMEQU,ZENMEWAN,ZENMEZHU,ZHEIXIELVYOUGONGLVEDOUSHITIGAOYONGHUJUECEXIAOLVDEZHONGYAOYINSU。TONGSHI,NEIRONGCHONGZUDEXINXILIANGHEZHENSHI、XINCHAO、YOUYONGDENEIRONGGEDIAO,YESHIMAFENGWOZHUIQIUDENEIRONGBIAOZHUN。

郑迅表示,在多元化旅行玩乐内容形态的背后,不变的是马蜂窝对好用的旅游攻略的追求。从找攻略到“种草”、获取旅行新知等泛攻略内容,马蜂窝将持续发力“视频化攻略”,通过短视频、旅游直播等内容形式展现全球目的地的自然风光、历史文化和民俗风情,与传统图文内容行程优势互补,构建完整的旅行玩乐内容生态,帮助用户高效地进行旅游消费决策。 

旅游直播是“视频化攻略”的重要表现形式

2020NIAN1YUE,XINGUANFEIYANYIQINGBAOFA,LVYOUYEMIANLINDETIAOZHANBUJINSHIDUANQINEIBAOFADE“TUIDINGCHAO”,HAIYOUYIQINGCHANGTAIHUAFANGKONGZHIXIADEYEWULUJINGGUIHUA。2YUE10RI,MAFENGWOZHAODAOLEFANGXIANG——LVYOUZHIBO。“SHIPINHUAGONGLVESHIYONGHUDUILVYOUNEIRONGXUQIUDESHENGJI,ERZHIBOSHISHIPINHUAGONGLVEZHONGBIBUKESHAODEYIHUAN。”ZHENGXUNSHUO。

YIQINGYILAI,ZHIBOCHENGWEIGELEINEIRONGHEDIANSHANGDEZHONGYAOJIEHEDIAN,NEIME,MAFENGWODELVYOUZHIBOSHIFOUHUIDAIHUO?ZHENGXUNSHUODAO:“LVYOUJUECEBUSHICHONGDONGXIAOFEI,LVYOU‘DAIHUO’YIDINGSHIYIHAONEIRONGWEIQUDONG。”CONGLVYOUNEIRONGSHEQUQIJIADEMAFENGWO,YETIANRANDIJIANGQIZAILVXINGWANLENEIRONGDESHENHOUJILEIYINGYONGYUZHIBOLINGYU。

“WUYI”JIAQIQIJIAN,MAFENGWOFAQILEYICHANG“ZHIBOHUIZHAN”,FADONGQUANQIULVYOUDARENHEHEZUOHUOBANZHIBOQUANSHIJIE。DUANDUAN6TIAN,MAFENGWOPINGTAIMIJISHANGXIANLE1500DUOCHANGZHIBO,QUANWANGPUGUANGCHAOGUO1YI,ZHIBOFUGAIDEJINGQUJINGDIANCHAOGUO4000GE。ZHEICIHUODONGQIAHAOSHIMAFENGWOZHIBOYEWUDEJIANYANCHANG,YESHISHOUHUOPOFENGDESHIYANTIAN。MAFENGWOZHIBOYEWUFUZERENZHAOQIANZAIHUODONGZHONGSHUODAO:“MAFENGWOLVYOUZHIBOJIUSHI‘MAFENGWOGONGLVELIVE’,QINEIHEJIUSHI‘ZHIBOGONGLVEHUA’HE‘SHISHIYUNYING’。”

海口期货配资ZHAOQIANJIESHAO,“LVYOUGONGLVE”SHIMAFENGWOZAIYONGHUXINZHONGZUISHENKEDERENZHI,“ZHIBOGONGLVEHUA”ZHENGSHIMAFENGWOLVYOUZHIBODECHAYISUOZAI。ZHUBOZAIZHIBOGUOCHENGZHONGXUYAOJICHUYULVXINGXIANGGUANDEGANHUO,DADAOJIPIAOQIANZHENGZENMEMAI,XIAODAOYIGEJINGQUFUJINYOUMEIYOUTINGCHEWEI,DOUHUIZAIZHIBOZHONGTIXIAN。YONGHUZAIGUANKANZHIBOGUOCHENGZHONGYEKEYISUISHITIWEN,TESECANGUANRUHEDIANCAI、HUWAIPASHANYAODAINAXIEZHUANGBEI,ZHUBODOUHUIYIYIJIANGJIE。

XIANGBICHUANTONGDETUWENNEIRONG,LVYOUZHIBONENGGOUGENGJIAZHENSHI、WANZHENG、ZHIGUANDICHENGXIANMUDEDIHELVYOUXIANLUDELVXINGTIYAN。TUPIANKEYIMEIHUA,SHIPINKEYIJIANJI,ERLVYOUZHIBOZHONG,CHELIANGDEDIANBO,YANTUDEFENGJING,SHENZHIZAILVTUZHONGKENENGYUDAODEXIAOYIWAI,DOUBEIZHENSHICHENGXIAN,WEIYONGHUDE“ZHONGCAO”HELVYOUXIAOFEIJUECETIGONGGENGZHIGUANHEQUANMIANDEXINXICANKAO。 

“SHISHIYUNYING”ZESHIYICHANGYOUZHIZHIBODEHOUDUN。WEILEBANGZHULVYOUZHUBOCHANCHUYOUZHIDEZHIBONEIRONG,MAFENGWOYUNYINGTUANDUIHUISHISHICANYUZHIBODEGEGEHUANJIE。CONGXUANTICEHUA、CHANGJINGXUANZE、HUDONGHUANJIEDESHEJI,ZAIDAOXIANCHANGRENYUANDIAODUHEHUAMIANDIAOZHENG,MAFENGWOZAIBUTONGDEJIEDUANHEBUTONGJIAODUJIYULVYOUZHUBOQUANFANGWEIDEZHICHIHEZHIDAO。 

WEILEJIYONGHUGENGHAODETIYAN,YEWEILEBANGZHUZHUBOGENGHAODIKAIZHANZHIBO,MAFENGWOZAIZHIBOZHONGJIARULEGONGLVESHUGONGNENG,JIANGZHIBOZHONGTIDAODEXIANGGUANGONGLVEDOUFANGZAIZHIBOJIANZUOXIAJIAODEWEIZHI,YONGHUKEYIZHIJIEDIANJIJINRU。JINQI,MAFENGWOHAIDUCHUANGLE“HUAZHONGHUA”GONGNENG,ZHUBOZAIZHIBOGUOCHENGZHONGKEYITONGGUOLINGYIGEHUAMIANCHUANGKOUZHANXIANZIJICENGPAISHEDETUPIANHUOZHESHIPIN。

马蜂窝的115条旅游主播养成标准

“WOGENMAFENGWOYUNYINGXIAOHUOBANDELIAOTIANJILUBIGENWONANPENGYOUHAIYAODUO,SHIMAFENGWODEGONGZUORENYUANBANGWOCONGZHIBO‘XIAOBAI’BIANCHENGJINTIANDE‘DABAI’。”MAFENGWOJINPAIZHUBO“DABAI”ZAIMEITIKAIFANGRIZHONGSHUODAO。HUODONGDANGWAN,DABAIHAIYAOYUBEIJINGZHIMINGDELAOPAIXICANTINGHEZUOKAIZHANZHIBO,ZHEISHIMAFENGWOTUIJIDABAIDESHANGYEHEZUO。 

海口期货配资CONGHUODONGQIANQIDEJINGYANPANDUAN,DAOZHIBOGUOCHENGZHONGDUIPANDUANDEYANZHENGHEXIUDING,ZAIDAOHUODONGJIESHUHOUDEZONGJIEFUPAN,MAFENGWOZHIBOTUANDUIBUDUANDIMOSUO、ZONGJIECHULEYITAOSHUYUMAFENGWOLVYOUZHIBODENEIRONGBIAOZHUN。DUIYUZHUBODEYANGCHENGJIHUA,MAFENGWOTONGYANGZAISHIWUJUXIDEZHIBOSHIWUZHONGWEIZHIBOJIANHEZHUBOSHEJILE115TIAOBIAOZHUN。 

海口期货配资BIAOZHUNZHIDINGDEZHUYAOCANYUZHESHIMAFENGWOSHANGJIAZHIBOFUZERENZOUMEINA,WEILENENGGOUGENGJIAJINGZHUNDIZHANGWOZHIBOZHONGKENENGYUDAODEWENTI,TACENGYUDABAIDENGZHUBOYIQIJINXINGZHIBO,CONGZHUBODEJIAODUGUANCHAGUANZHONGDEFANYING、GUANCHAHUANJINGDUIZHIBODEYINGXIANG,MOSUOZHIBOZHONGDEHUDONGSHEJI。ZHEI115TIAOZHIBOJIANHEZHUBOPINGFENBIAOZHUNZHONG,BAOHANZHIBONEIRONG、CHANGJINGHUDONG、TUANDUIPEIZHIYUHEZUO,YIJIZHUBODANGTIANDEQINGXUHEKONGCHANGNENGLI,SHENZHIBAOHANZHUBOSHIFOUPEIBEICHONGDIANBAOYIBEIBUSHIZHIXU。

海口期货配资ZAIMAFENGWOKANLAI,LVYOUZHIBOBINGFEIYIQINGZHIXIADE“JIUMINGDAOCAO”,ERSHILVYOUGONGLVEHELVYOUYINGXIAODEXINFANGXIANG,GENGSHIKECHIXUDELVYOUYEWU。MUQIANMAFENGWOPINGTAISHANGYIJINGYOU70%DEHEXINSHANGJIAKAIZHANLEZHIBO,JINGNEIWAIZHONGDUOLVYOUJUYIJINGYUMAFENGWOWEIRAOZHIBOKAIZHANHEZUO。MAFENGWOHAITUICHU“ZHONGGUODAOYOUHUOBANJIHUA”,WEIQUANGUOYOUXIUDAOYOUYUANHEJINPAIDAOYOUKAIFANGZHIBOTONGDAOHEMAFENGWODAXUEZHIBOPEIXUN。