海口期货配资

当男孩们关注美妆,一场“全民代言时代”的序幕正在拉开

通过自己的学习和探索不遂大流地做出自己的选择,是消费主义的一种“平权”。

NAMICAILIAOYEWANKUAJIE?GUOWANGYUNYONGZAIJUNSHILINGYUDEXINCAILIAO“JINJI”DAOMEIZHUANGLINGYUHUICACHUZENYANGDEHUOHUA?

6YUE12RIWAN,“JUZUO”ZHANGZHAOZHONGZAIBZHANZHIBO,CHONGFENZHANSHILEZHEIWEIZUOYONGWEIBOQIANWANFENSIDEJUNSHIPINGLUNJIAWUCHUANFANGDEMEILI——CONGJUNGONG、KEJIGANHUOYANZHANDAOMEIZHUANGXINGYEQIANYANZIXUN,“JUZUO”DOUJIAYUZIRU。

“武能上舰安国邦,文能化妆当博主”,醉心于研究第四次工业革命的“局座”发现新材料技术石墨烯前景广阔——从轮毂电机汽车到手机芯片、电池和触摸屏,几乎无所不能。作为“爱美人士”,他大胆预测石墨烯在美业领域也必将大有可为。海口期货配资近日火爆社交网络,可以点亮灯泡的面膜也被“局座”搬到直播间,运用了珍贵的石墨烯材质作为膜布,微导流功能将大大提升面膜功效,这就是石墨烯进军美业的一个实例。 

​ZUOWEIMEIZHUANGXINGYEDESHENGLIJUN,NIANQINGFENSIMENZAIDANMULIYU“JUZUO”DACHENGYIPIAN。YONGKEPUHUADEYUYANTIEJINXIAOFEIZHE,JIANGCHANPINDEYUANLIWEIWEIDAOLAI,MEIDECHUANBOBUZAISHIDANYITUJING——DUODIANCHUDAXIFENLINGYUXIAOFEIZHE,DAKAIYUNIANQINGQUNTIDUIHUADECHUANGKOU,CAINENGSHUCHUGENGYOUQUDEJIAZHIGUAN。 

海口期货配资DUOYUANKUAJIELINGZHENGGEMEIZHUANGXINGYEDEGEGEFENZHILINGYU,RUTONGPIFUXIALIANJIEDEMEIGEMAOXIXUEGUAN,FENFENJIASUZAOXUEDIEDAI——CONGBEICHANPINLIANGHUADAOBEIYINGXIAOBAOWEI,SHICHANGQUSHIZHIXIA,YUELAIYUEDUODERENKAISHIJUEDE:ZHUIQIUMEISHIYIJIANHENYOUANQUANGANDESHI。

海口期货配资“WOSHICONGBIERENDEFANYINGLIFAXIANBIANHUADE。”4YUECHU,CHENLUSUOZAIDEGONGSIZHENGSHIFUGONG。CONGSHIPINHUIYIZHONGHUIDAOBANGONGSHI,HETONGSHIMENZAICIJIANMIAN,CHENLUTINGDAODEDIYIJUHUASHI:YUANLAINIMEIKAIMEIYAN? 

GANGGANGGUOQUDE“YUNBANGONG”QIJIAN,CHENLUDESHEJIAOFANWEISUOXIAOZHIJIATINGQUAN。CENGJING“QINGSHUIMOYIBALIAN”JIUCHUMENDETAZHONGYUZAIQIZIDEGUANSHUXIA“GUAIGUAIJIUFAN”,BUJINANSHIZAOWANHUFU,HAIDONGDEZIJISHIMINGANJI,“CHENJIEZHINENGYONGWUJIUJINGCHANPIN”。LIANGGEYUEDEXIXINDIAOYANG,CHENLUDUONIANLAIYINDOUHENXIANDEKENGWADELIANPINGTANLEBUSHAO。

LIANBU“HUICHUN”HOU,HENDUOTONGSHIZHUDONGLAIWEN“ZENMEZUODAODE”,ZHEIJILETAHENQIANGDEXINXIN,YEZHONGYUYISHIDAO“MIANZIGONGCHENG”BURONGXIAOQU,RICHANGHUFUYEYOUDAXUEWEN。YUSHI,LIGONGNANCHENLUFAHUIZIJIDETEZHANG,KAISHIDUIJIALIDEHUFUPIN“CHENGFEN”DAQIDI,SHICHANGZAIWANGSHANGQIANSHUIKANYIXIEDAVDEHUFUWENZHANGHECEPING。MEIDUOJIU,DENGPAOJI、ZAOCWANA、BONIAOSUAN……ZHEIXIEMINGCICHENLUDOUNENGKANKANERTAN,CHENGWEILETONGSHIYANZHONGXINJINDE“HUFUDAREN”。

海口期货配资TU:Unsplash 

“用商品抚慰情绪”——在后疫情时代,消费欲望没有被浇灭和夷平。海口期货配资和购买力平衡的过程中,人们大多选择了一种折中的方案——价格在小几百元,却能带来“精致”气象的商品被空前追捧。百度大数据显示,疫情期间“面膜”一词的搜索热度便上涨了330%。

HUAZHUANGPINCHUXIANCONG0DAO1DETUPOHOU,RENMENWANGWANGHUICONGJIANDANDEGONGNENGXINGXUQIUZHONGYANSHENGCHUGENGZHUANYEHEJINGXIDEHUFUYUWANG。ERCHUYUDUI“ANQUANMEI”DEZHUIQIU,LEJIEHEXISHOUGENGDUODE“MEIRONGJING”,XINGCHENGBUKENIDEDIEJIAXIAOFEIXIAOGUO。TONGSHI,GOUMAIPINLVWENDINGHOU,RENMENDEXIAOFEIXINGWEIBIANDEGENGLIXING,HUIZHUJIANZAIDUIBISHIYONGGANZHONGZHAODAOGENGSHIHEZIJIDECHANPIN,WEIMEIZUOZUGONGKE,JUJUEWEIZHISHANGSHUIMAIDAN。

全民代言时代 

NINIXIANSHIZUIDADEXINGQUJIUSHIZAIXIAOHONGSHUSHANGHE“JIMEI”MENZUOMEIZHUANGHAOWUFENXIANG。ZAIWUSEXINPINSHI,TAGUANZHUDAOJINQIZAIBZHANYOUYIKUANTAOLUNDUHENGAODE“XIAODENGPAOMIANMO”。DANGCONGMIANMOGONGXIAOJIESHUOZHONGTINGDAOWEIDAODIANYUANLI,NINIJUEDEZHEISHIZIJILIHUAXUEZUIJINDEYICI——MIANMOZHONGDESHIMOXICAILIAOYOUXUNSUDAORUJINGHUADEZUOYONG。

ZHEIJITADAILAILELINGGAN,“DAJIAXIHUANKANHEIKEJIHESHENQIXIAOGUODECHANPIN,TAIGUOPUTONGHENNANYOULIULIANG”。JINGCHANGHUOYUEZAISHEJIAOMEITISHANGDENINISHENANYONGHUXINZHI:“DENGPAOSHIYANJIUHENXIJING,ZAIJIASHANGWOZAIYUNDONGZHUANGTAIXIAJIANYANMOBUTIEHEDU,DIANZANSHUMINGXIANJIUBITONGLEIMIANMOCEPINGGAOHENDUO。” 

NINIMEN(GUANJIANXIAOFEIZHE)TONGGUOSHEJIAORUANJIANJILUZIJIDUI“XIAODENGPAOMIANMO”DESHIYONGTIYAN,HAIKEYIZIYOUDIJIARUSHEQUNHEQUANZIJINXINGTANTAO。ZAIXIAOZHONGDEHUFUPINPAIYIDANBEIFABUDAOWANGSHANG,DOUKENENGXUNSUSHOUHUODAO“ZANSHANG”HE“TAOLUN”,PINGJIEXINGQUJIANGRENQUNQUANDINGZAIYIQI,WANQUANDAPODILISHANGDEJIEXIAN。

图:Unsplash

海口期货配资DEYIYUNEIRONGDIANSHANGDEJUEQI,MEIZHUANGLINGYUJINGXIHUADIYANSHENGCHULEGEZHONGXIFENLEIUPZHU,TAMENYOUXIESHIKEBANCHUSHEN,NENGBAYUANLIAOCHENGFENRUBEIJIUJIUCHENGFABIAOYIYANGZHANGKOUJIULAI;YOUXIEZESHIKUANGREDEKONGPINGFASHAOYOU,YOUZHEFENGFUDESHIZHANJINGYAN。TAMENDESHENYINGHUOYUEZAIBUTONGDESHEJIAOPINGTAI,TILIANHESHENGHUAZHETAMENDUISUOAIXINGYEDEJIANJIE,TONGSHI,YOUBAXINXUNXIDIYISHIJIANCHUANDIJIFENSI。

年轻消费群体偏好跳脱,敢于尝新,又呈现出“去中心化“的特点,有趣又有效的产品往往才能让他们青睐。近期火出圈的“小灯泡面膜”,就有“局座”张召忠为它站台带货,不仅让大家发现了“局座”护肤达人的“隐藏身份”,还引发了直男的购买风潮。那些热衷于倒腾各种科学实验的UP主们继而开始在社交平台上发起了“二次传播”——出于对黑科技的好奇,这些平常与美妆八竿子打不着的“美肤绝缘体”也不惜为科学献“脸”,探索其背后的原理。 

DANGTAMENYIBENZHENGJINGJIANGMIANMOFUZAILIANSHANGDUIZHAOSHIYAN,DIAOZHENGBIANLIANGYANJINCEPINGSHI,JINGZIDAI“MENG”GAN,LINGRENRENJUNBUJIN。WULUNZUIZHONGCHI“FAGUANGLUN”HAISHI“HUAIYILUN”,ZHEIGEZIDAICHONGTUDEHUATIWUYIYIJINGCHENGGONGXIYINDAOFENSIHELURENDEHAOQIHEGUANZHU,CONGSHEJIAOMEITINEIBUXIAOQUANCENGSHENGTAIXITONGCHENGGONG“POCIYUAN”。HEIKEJICHANPINZAIBUTONGLIULIANGRUKOUJIJUKOUBEIHOU,YI“BAOKUAN”ZHIZITUPOZHONGWEI,JINERYINFAQUANMINXIAOFANGCHAO,CHENGWEIGUOMINJICHANPIN。

TU:XINHUASHE

根据《中国化妆品KOL社交营销调查报告》,99.19%的受访者认为KOL(意见领袖)对于提升产品认知度具有贡献价值。犹如星星之火的自媒体和“自来水”,在品牌和消费者之间建起一座桥梁,通过不同圈层的影响力,真实信息得以充分释放和过滤,帮助消费者在购买行为之前更好地决策。

与“线下时代”相比,高频点击和高频分享已无限大地延展了个人行为的辐射范围和“推波助澜”的能力。新一代的技术革命下,我们窥见一股“个人力量”。 在“全民代言”风潮的助推下,产品代言不再被精致无瑕的“完美形象”所限定,每一位使用者才是真正的“代言人”,他们用“真实表达”记录产品的每个闪光点,也打破了美的距离感,使得美的感受更立体、细节、饱满。让产品回归个人,在裂变中,筑起无可替代的美誉度。

变的时代,不变的对美的追求 

“XIAOFEIZHUYISHIYIGEXINDEJINGSHENLANGCHAO”,XUZHIYUANZOUJINWEIYADEZHIBOJIAN,CONGPANGGUANZHESHIJIAOQUGUANCHAZHEIWEI“ZHIBOYIJIE”DERICHANGSHENGHUOHOUFACHULEZHEIYANGDEGANKAI。

对当下的消费者而言,价格在很多时候已经不再是对商品评判唯一标准,品牌调性和产品创意才能真正激发起他们的购物欲望。 

海口期货配资YONGHAOQIXINQU“YINYOU”XIAOFEIZHEMAIDANBIANDELVSHIBUSHUANG。GUOHUOZIRANTANGXINTUICHUDE“XIAODENGPAOMIANMO”,BIANPINGJIEGONGXIAOCHENGWEIHEIKEJIJIEDE“KANGBAZI”——ZHEIKUANBEIZANYUWEI“WEIXINGMEIRONGYUAN”DECHANPIN,JIUQIYUANYINSHIMOBUZHONGHEIKEJICHAOXISHIMOXIYUJINGHUAYELIKANGYANGFULEXIDECHAOQIANG“WANGZHAZUHE”。JUXI,FULEXISHI1996NIANHUODENUOBEIERHUAXUEJIANGDECHENGFEN,ERMIANMODANGZHONGSUOTIANJIADEFULEXI,QICHUNDU、ANQUANXINGYIJIQIANGDADEGONGNENGJUNTONGGUOZHONGKEYUANNAMISHIYANSHIYANZHENG,SHIWANGCHUNRUJIQITUANDUI27NIANDEYANJIUCHENGGUO。JIANGQIANYANKEJI“KUAJIE”YINGYONGDAOMEIZHUANGMEIYE,SHIZIRANTANGYANFATUANDUIJIYUANQUANHUFULINIANDETUPOXINGJINZHAN。 

SHIJISHANG,YIZHIYILAI,MIANMOZAIHUFUZHONGDEXIAOYONGDOUZAIBEIBUTONGDECHENGFENFANFUYANZHENG,GEZHONGSHENQIDEMIANMOCHANPINYECENGCHUBUQIONG——SHANGSHIJI20NIANDAICENGTUICHUGUODE“QUANLIANBAOGUO”DEXIANGJIAOMIANMO,DAO30NIANDAIJIANDANCUBAODESHUIGUOMIANMO,ZAIDAOBINGLIANGDEWULIJIANGWEN“BINGKUAIMIANMO”,DEYIYUKEJIBUDUANTUICHENCHUXIN,XIANDAIHUFUCHENGFENBUJINGENGANQUANKEKAO,YEGENGJUSHIXIAO。

海口期货配资DUIYUMEIZIZIBUJUANDEZHUIQIU,XIAOFEIZHEZAIHUAZHUANGPINSHANGDETOURUYEBUDUANJIAMASHENGJI。XIAOFEILANGCHAOZHIXIA,PINPAIRUYUHOUCHUNSUNBANBAOFAHEJUEQI。ZAIBUDUAN“ZHONGCAO-BACAO”DECHANGSHIHOU,ZOUZAIKEJIQIANYANYOUTIEHEXIAOFEIZHEXINLIDECHANPINZHANGXIANCHUGENGWANQIANGDESHENGMINGLI。 

好玩,特别,从Z时代到新锐白领,又有谁不爱让人耳目一新的产品呢?让更有主见的消费者们倾听自己内心的想法,通过自主学习和探索不随大流地做出自己的选择,是消费主义的一种“平权”。

海口期货配资“GUOCHAO”DEREDU,GENNIANQINGHUADEXIAOFEIPIANHAOXIXIXIANGGUAN。6·18NIANZHONGSHENGDIANZHIJI,HANGAIYISHIZHUXINGDEGUOCHAOPINPAIMEIMEIYUGONG,JIANGNIANQINGRENDEQINGGANSUQIU、JIAZHIGUISHUHESHEQUNRENTONGFUZHEZAIYIBIBIDINGDANZHONG。ZUOWEIGUOHUOPINPAIDEZHONGLIUDIZHU——ZIRANTANGYIXINXIANGANHEGONGMINGGANYINGHEYUELAIYUE“XIXINYANJIU”DANYONGYUANBUFAQINGHUAIDEXIAOFEIZHE。BUNANFAXIAN,TAZHUDAZIRANZHUYILINIAN,SHIZHONGXIANGXIAOFEIZHECHUANDI“NIBENLAIJIUHENMEI”DEXIAOFEIXINNIAN,YUNYONGXIANJINKEJI,JIANGQINQIE、ZIRANDEMEILIGANSHOUGUANCHEDAOMEIYIKUANCHANPINZHONG。

MEI,ZIDAILIANGDIAN,SUOYICONGBUSHIGUANGCAI。